Archive for the ‘Link Exchange’ Category

New feature: Preview available backlink spots when creating or editing a campaign

Now when you start a backlink campaign you can see exactly how many backlink spots are available for each topic. Whenever you apply a value to your campaigns like Language or MajesticRank the page will automatically update to show the amount of backlink spots now available for each topic.

Available links in Backlinks campaigns

All sites now accept in-text links

All member sites now accept in-text links. This is all part of our full conversion to in-text links. We are continually monitoring the conversion to in-text links and when we reach a certain % uptake, we will flick the switch and all remaining standard links will be converted to in-text links (with no surrounding text) and will thus start costing/earning the double amount of Link Credit. For this reason we encourage all users to convert all their links to in-text links as quickly as possible to avoid any unnecessary fluctuations in links and Link Credit when in-text links becomes the standard.

in-text

 

We have now stopped the placing of normal links for both new and existing campaigns, in favour of in-text links. Again we would urge all members to convert their standard links to in-text as soon as possible in order to make the best use of link credit.

How to proceed

It is very important that, for each campaign, you have changed at least one of the standard links variations to an In-Text link variation.

Go to Options, Edit Link Variations and add leading and/or trailing text to a link variation.

Link-variation-edition

We recommend to use our Link Variation Builder to add multiple link variations at once.

These newly defined in-text link variations will only be used for new links. Existing links will remain unchanged. To change links already placed, click on View Backlinks and click on the orange button with an exclamation mark.

Existing-link-edition

 

If you need further help or information, please, don’t hesitate to contact us.

Why are we abandoning Pagerank?

The dates below show updates conducted by Google over the last 6 years. As you can see, for more than 18 months Google has been publishing a general update of Pagerank only every three months and the last eight months have passed without any updates.

  • 4 February 2013

  • 7 November 2012

  • 2 August 2012

  • 2 May 2012

  • 7 February 2012

  • 7 November 2011

  • 1st Week August 2011

  • July 2011

  • June 2011

  • January 2011

  • April 2010

  • Dec 31, 2009

  • 30 October 2009

  • 27-28 May 2009

  • June 2009

  • 1-2 April 2009

  • 30-31 December 2008

  • 27 September 2008

  • 26 July 2008

  • 29 April 2008

  • 9 January 2008

  • 26 October 2007

  • 28 April 2007

There has been great speculations about what caused the delay but there isn’t an official reason for Google being behind schedule. It could be that the last major update of Pengüin algorithm affected the PageRank algorithm or even, as some people think, Google could be in the process of abandoning PageRank.

Whatever the reason, this makes PageRank an unreliable and unfair way of calculating the value of your links, so we have decided to use mozRank as our primary metric in calculating Link Credit. As you know, Mozrank is expressed to 2 decimal places so for simplicity we will strip the decimal value when recording the mozRank for a page. For example, a mozRank of 3.67 will be recorded as 3 for the purpose of link credit calculations.

At the moment, all link credit is still being calculated using PageRank, but about November 15th we will start the transition to using only mozRank. From that date the value of a link will be calculated based half on the PageRank and half on the mozRank of the page. We expect to complete the move from PageRank to mozRank on  December 1st when Link Credit will start being calculated solely by mozRank (rounded down).

Attention please!
Moving to Mozrank has been delayed. We will send a newsletter, show a message in your Automatic Backlinks’ dashboard, send a tweet and write a blog post here before making the changes. Thanks for your patience.

The effects of Google’s “Panda” and “Penguin” updates for Automatic Backlinks (2/2)

Penguin is the nickname for the latest major update of Google’s algorithm and the one with the highest potential of affecting Automatic Backlinks users. The update aimed at rewarding sites with what they consider a natural link building strategy and punishing all others. Some webmasters have experienced pretty drastic drops in their search engine ranking while others have received boosts, but the sites in Automatic Backlinks networks seem to not really be affected. We believe that this is because we only allow quality links in our system. Here are a few tips on how not to get smacked over the head by a penguin.

Avoid link spamming

Some experiments suggest spamming links using the same keywords as anchor text might not improve your ranking. Others might suggest the opposite but if you feel like you want to prevent this, the solution is easy and harmless; add more link variations to your campaign. Some good ideas of variations would be: swapping the capital letters at the beginning of each word, switch the word order, insert additional words, use secondary keywords…

Add natural links

Not everyone in the internet is SEO savvy, so they are going to link to your site using anchors like “click here”, “nice site” or even “http://www.yoursite.com/index.php”. Including a fair amount of these (1 link per each 10 links with real keywords) will make your anchor text look natural to Google’s search engine. The more natural your links look in Google’s eyes the better off you will be.

As mentioned in our last article regarding making sites panda-proof; by avoiding link spamming and adding natural links you can begin to see improvements in your site. It is also important to mention that these methods work best in conjunction with automatic backlink building. It will not get your site banned and you will gain the exposure your site deserves.

7 Reasons Why Manual Link Exchanges Suck

This post may cause some controversy as some people still indulge in manual link exchanges. However, much evidence suggests that they are inconvenient, time consuming and ineffective. Below are 7 reasons you should think twice before using manual link exchanges.

1. Extremely Time Consuming
There is no doubt finding quality links from websites can be hard. Many won’t respond and more often than not you’ll find yourself feeling frustrated. In business time is money and you need to make sure you’re making as good as a return as possible. If the return is likely to be low then you could be finding time to do activities which could bring in more money instead.

2. Links Can Be Lost Easily
Unfortunately web pages aren’t on the internet forever. Web owners could sell their domains, have it expire or have an error with their content management system. In some cases they may not even be aware of it! This is an issue for you as you’ve spent time to contact the owner and also put a link out from your website. If you’re putting a link out to an expired website, the search engines might even go as far to think your site is of low quality.

3. Most Are Low PageRank
Just because a websites homepage has a PageRank of 4 doesn’t mean that all of its pages are going to carry that rank as well. Pages are assessed individually on a website and only carry the link weight of the specific page when a link is passed. This means most pages you get a link from will be PageRank 0 meaning little to no influence on your SEO rankings. Automatic Backlinks only gives you PageRank 1 backlinks and above, and these are all from context relevant pages.

4. Site Could Take Part in Spammy Practices
Looking at a websites exterior won’t be enough justification as to whether they are legitimate. Some websites take part in some real dodgy activity that you must keep an eye out for. If you’re getting a link from a bad neighbourhood or even linking out to one, it could do you more harm than good.

5. Website Owner Could Be Untrustworthy
As well as taking part in spammy link practices, website owners could be untrustworthy and not give you what you expected. This will be most common with competitors who will use sneaky tactics such as cloaking or blocking the page. Examples of this would be using the no follow tag in the html or blocking the page to search engines using the robots.txt file.

6. The Need To Manage All Links
When you get to a certain stage of manual link exchanges you’re going to have a large list that you both get links from and link to. The downside of this is that you’re going to have to manage all of it, you’ll also have to ensure that the webmasters that you have on your list are still playing fair. If you own a large array of websites and use this SEO practice, it could turn out to be a real headache.

7. Google Isn’t A Fan Of Reciprocal Links!
It’s been known for a while now that Google has caught onto reciprocal links, Matt Cutts talks about SEO mistakes on his blog. Making sure your links are coming from context relevant websites that have trust is still as important as ever.