Penguin is the nickname for the latest major update of Google’s algorithm and the one with the highest potential of affecting Automatic Backlinks users. The update aimed at rewarding sites with what they consider a natural link building strategy and punishing all others. Some webmasters have experienced pretty drastic drops in their search engine ranking while others have received boosts, but the sites in Automatic Backlinks networks seem to not really be affected. We believe that this is because we only allow quality links in our system. Here are a few tips on how not to get smacked over the head by a penguin.
Avoid link spamming
Some experiments suggest spamming links using the same keywords as anchor text might not improve your ranking. Others might suggest the opposite but if you feel like you want to prevent this, the solution is easy and harmless; add more link variations to your campaign. Some good ideas of variations would be: swapping the capital letters at the beginning of each word, switch the word order, insert additional words, use secondary keywords…
Add natural links
Not everyone in the internet is SEO savvy, so they are going to link to your site using anchors like “click here”, “nice site” or even “http://www.yoursite.com/index.php”. Including a fair amount of these (1 link per each 10 links with real keywords) will make your anchor text look natural to Google’s search engine. The more natural your links look in Google’s eyes the better off you will be.
As mentioned in our last article regarding making sites panda-proof; by avoiding link spamming and adding natural links you can begin to see improvements in your site. It is also important to mention that these methods work best in conjunction with automatic backlink building. It will not get your site banned and you will gain the exposure your site deserves.