During the last year, Google has made a few dramatic changes to their search algorithm. The first major update was called “Panda”. What is the Google panda update? Since Google implemented it its goal has been to analyze the contents of sites much more thoroughly than before. It works in this manner: it assigns a quality score to your whole site depending on how good your contents are and the user experience you offer to visitors. It’s a global mark that affects the rankings of all pages in your site in the same way.
It doesn’t matter if you boost your landing page using cutting edge technologies and add brilliant content, the score comes from the evaluation of every single page of your site. This means you may not improve ranks just by getting more inbound links. Panda affects people who build automatic backlinks. Even if you get 100 links to one of your pages, the odds are that your rankings will not improve if your site is not Panda-proof. We found one of the best approaches to what Google means with quality can be found in this blog post, but here is some valuable advice:
- Article interlinking. By mentioning each article with the same topic, you are showing to Google that your site is genuinely talking about that subject and you are not just adding text full of keywords to your site.
- Avoid long keywords and use topics. For example: don’t use as a title of an article “how to cook a chicken” to a recipe, it’s better to use “Roasted chicken with potatoes”. Still, you can talk about “how to cook a good roasted chicken” in your article. Those kind of keyword titles have been used for a long time but now, Google reduces your quality score of sites that abuse this old SEO practice.
- Also make sure your site loads in 4 seconds or less for optimal search engine results. Google Panda likes sites that load fast.
Using Automatic Backlinks for your site is extremely important and can be very beneficial to boost your rankings. You just want to make sure that you are building links over time and have realistic expectations. Often when using a technique like link building, a site will enter into a “Google dance” where it may be back to page 0 one day and up to page 1 the next. The key here is to continue building links in a natural manner and to be patient.
Essentially Google Panda is an update that really changes the market for Search Engine Optimization. With this new update it can be seen that quality of a site matters more than ever now. Making your site SEO friendly in light of Google Panda has taken on a whole new meaning. You want to have plenty of interlinking on your site, you want proper keywords as well as proper placement of those keywords, but you still want to have a solid back link strategy that looks and feels natural.
A lot of low-quality search engine optimization companies cannot keep up with the demand Panda has caused, and to make sure your site is panda proof is critical if you want to see a return on your investment. Plenty of internet marketers have been greatly disappointed with the new update of Google Panda because, the new updates favor sites that are in it for the long haul and does not give preference to quickly built, low-quality sites. All in all if you follow the rules and build a high quality site you will be able to survive Google Panda with ease.