Analyzing yours and the competitions backlinks is vital to a successful SEO campaign. You need to know where you’re currently at and where your competition is, and to do this you need to track the websites performance. Doing competition research used to be pretty hard a few years back, but now there are tools to complete a variety of tasks easily.
Backlink Analyzers present business owners and webmasters with a variety of opportunities ranging from partnering with other websites, reviewing website SEO performance and seeing the SEO strength of competition.
Without further ado, below are five of the best backlink analyzers that you can use for yourself or to spy on competition with.
As a free tool Majestic SEO does a great job. It allows you to see the amount of referring domains and also the amount of external links for the page. Since backlinks are one of the most important factors in deciding which page Google ranks, this data will do you good. Also if you sign up for free you have the ability to see what your competitors ‘Top Backlinks’ are, and the webpages ‘Referring Domains’.
Backlink Watch is a backlink analyzer that is a bit different to others and this helps it stand out. Its main advantage is that it enables you to see if a competitors links are do follow or no follow and gives you the direct link towards them. This is great if you’re seeking an extra source of relevant backlinks that are relevant to your SERP position.
Open Site Explorer
It’s quite surprising that the Open Site Explorer is free considering what you get with it. Firstly you have the ability to compare your website to the top five within the search engine for your specific phrase. This comes in handy as you can see what your competitions page authority is, the links to the root domain and the percentage of ‘do-follow’ compared to ‘no-follow’. The paid version allows you to see metrics such as the Facebook likes, shares, Twitter tweets and how many Google +1s it has had.
Seo Spyglass is a downloadable tool that allows you to see the anchor text, the page rank and how many external links the links to your website has. One of the best things about this tool is the ability to filter the backlinks allowing you to see only from sources that you want to. This includes filtering for only link directories, blogs, forums, home pages and even the popularity from social media at the click of a button.
Link Diagnosis is a backlink analysis tool that is designed specifically for Mozilla Firefox. It takes a while to generate the report but once it’s done it has some useful metrics at your disposal. The information that it displays includes the total backlinks, the amount of pages indexed and the page rank statistics. One interesting thing about this tool is that it shows the amount of ‘good’ links a domain has and breaks it down into page rank statistics which gives you a great demograph for your links.
Here are 5 of the top backlink analyzers. There are many more out there, but the tools above will more than help you get what’s needed to be done.