The Automatic Backlinks Blog

The latest news, tips and information about Automatic Backlinks and Search Engine Optimization

Get The Most Out Of Your Backlink Campaigns

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Automatic Backlinks is a great tool, but you still need to work a little in order to get the most out of it. Before you start a new campaign, take a little time to make sure it gets off to the best possible start by following the tips below.

Make your anchor text relevant

When you place a backlink on someones website, you are essentially telling search engines that the site is voting for you. The link variation (anchor) text you choose must be relevant to the page on your website the backlink is linking to. Lets look at an example. If you have a website that sells camping equipment, then relevant anchor text could be: “Camping equipment”, “Equipment for camping trips”, “Tents and other camping equipment”, “Cheap camping gear”, “Camping gear” and so on. The point is that the text is relevant.

Vary your anchor text

Build backlinks with relevant, but varying anchor text and you’ll rank better in the long run. Why? Because targeting the same keywords over and over again looks unnatural. So mix them up, and add some anchor text that does not contain your keywords at all. With Automatic Backlinks there is no limit to how many link text variations you can use in a campaign, we even created a link variation tool to help you out. Also check out our previous blogpost The Benefits Of Long Tail Keywords for more ideas.

Target different pages

Don’t forget to deep link, meaning assigning links to all your important pages, not just your home page. If a website has all links pointed to just one page, search engines may assume the website is low quality as no one finds worthy content past the first page. On the other hand, If a website has relevant links to internal pages, those links will pass on authority to the home page. If you have many pages in your site, use them!

Importance of choosing relevant topics

If one website votes for another by linking to it, search engines like to know that it is actually qualified to place that vote. Search engines compare a website’s content (especially the page you cast the vote from) to the anchor text chosen. For example if the Anchor text is ‘Quality Real Estate Company’ and the website placing the link is a dating agency where is the connection? Why should their vote count? The answer is it may not. This is the reason you are limited to choosing five topics in your campaigns. To make your campaigns successful, and get the best value for your link credit, choose your topics carefully.

Follow these simple tips to get the most out of your backlink campaigns and really put your link credit to work. Not signed up yet? What are you waiting for! Get started with your own backlink campaign

The Benefits Of Long Tail Keywords

long-tail

Easier/Cheaper Rankings

Long tail Keywords (usually three or four words) tend to be a lot easier to rank for than more specific single or double keyword phrases. If you were to try and rank for the keyword Adventure for example, you would find that the first page on Google is taken up by big companies like Wikipedia and National Geographic. It would be almost impossible for any small businesses to appear on the first page of Google’s results for this keyword. If however you tried to rank for Quad Biking Holidays Scotland there is a very good chance that a small company would be able to reach the top of Google’s search results for that term.

Long tail keywords are also more affordable in a Google AdWords campaign. The term Adventure would likely be prohibitively expensive for a small company, whereas Quad biking Holidays Scotland would be affordable. There are other benefits to using long tail keywords too.

Higher Sales Conversions

Long tail keywords are phrases which are very specific to what you are selling. When a potential customer uses the phrase Quad biking Holidays Scotland there is a good chance that they are planning on spending money on precisely that. Someone searching only for Adventure is much less likely to be a potential customer. Specific searches are far more likely to convert to sales than general generic searches

More Content

Roughly seventy percent of page views are the direct result of long-tailed keywords, so instead of focusing on just two or three highly competitive single or double keywords, it makes sense to target dozens or even hundreds of easy-to-rank-for long tail keywords. Creating pages in your website that target these long tail keywords also makes sense. This means you’ll likely be creating more pages and Google likes sites that have lots of content. It makes your site look more substantial, more natural, and more helpful.

Tools /How To Find The Best Long Tail Keywords

The Google Adwords keyword tool is a good place to start your keyword research. It not only suggests keywords and provides estimated search volume, but also predicts the cost of running paid campaigns for these terms.

The long tail keywords you choose should be relevant to your website’s content. Try to think what potential customers are likely to type into google’s search engine. Write down as many phrases as you can think of, then search for them yourself. Check out the competition, look at other adword campaigns. When you think you have the right combination of words you could buy a sample campaign from Google AdWords and look at the results of the campaign to get an idea of how effective your long tail keyword was.

hidden-value-of-long-tail-seo-1000

2015. Backlinks Remain A Crucial Ranking Factor

When it comes to backlinks little has changed over the years. Websites with more backlinks simply rank better. Expect no difference in 2015.

The picture below shows the results of Search Metric’s 2014 SEO ranking factors report. As you can see, the quantity and quality of backlinks remains crucial.

seo ranking factors 2014 - 2015If you still need more proof that Backlinks remain a key ranking factor you need look no further than the Moz survey. Every two years, Moz gathers the opinions of dozens of the world’s search marketers and runs correlation studies to better understand the workings of search engine algorithms. The results? Page authority, Google +1’s and Backlinks are the most important ranking factors.

seo ranking correlation

And finally the last word from Google itself. Matt Cutts recently confirmed the continuing value of backlinks in the videos below.

“backlinks are a really, really big win in terms of quality for search results … backlink relevance still really, really helps in making sure we return the best, most relevant, most topical set of search results.”

“Backlinks still have many, many years left in them. over time backlinks will become a little less important … we will continue to use links in order to assess the basic reputation of pages and websites.”

Starting to calculate Link Credit price using Majestic SEO data

Today we are happy to announce that we are finally starting to calculate the price of placing a link on a given page using partly Majestic SEO data. You have already been able to see Majestic Flow Metric for several months and now we are ready to start using it for calculating link prices. We will be rolling this out over the next 10 weeks in order to not create too high fluctuations on member accounts.

Because Google’s PageRank is no longer being updated regularly, keeping calculations based on this metric is not a viable option in the long run. To solve this problem we investigated using MozRank as a replacement, but switched to MajesticSEO metrics as they have more data Available to determine link quality.

MajesticSEO metrics

MajesticSEO have developed a formula for calculating Link quality using the metrics Trust Flow and Citation Flow. This is how they work:

  • Trust flow refers to how close the links are to trustworthy, authoritative sources.
  • Citation flow refers to how influential the link is, i.e how many people link to it.

If a link has a high citation value and a low trust value this usually indicates that the site has gained those links from “spammy” areas of the web as they are not close to authoritative sources. On the flip side of this, if a site has a high amount of Trust Flow and low Citation Flow, this means that the links pointing to that site are from very trustworthy sources, i.e. a trustworthy site that you want a link from. Every link to a site has a trust flow value and a citation flow value of between 0 and 100. The higher the number, the better the link scores in each metric.

10 week rollout

Starting tomorrow (July 29th) we will be calculating 10% of the price of a backlink using Majestic data. Every two weeks after that we will increase the amount that we use Majestic data to price a backlink by 10% until we reach 50% in 10 weeks. This means that from tomorrow we will be placing links on pages that have PageRank 0 but Majestic Flow Metric of 1 or above.

  • July 29th: 10%
  • August 12th: 20%
  • August 26th: 30%
  • September 9th: 40%
  • September 23rd: 50%

On September 23rd the price of a backlink will be based on 50% PageRank and 50% Majestic SEO data.

The formula

Warning, this next section is only for those users who must understand absolutely everything or those who just love mathematical formulas. Consider yourself warned.

Because the MajesticSEO metrics go from 1 to 100, we divide them by 10 to get 0.1 – 10 in order to better mimic the old PageRank formula. We then add the Trust flow and Citation flow scores together and divide by 2 to obtain an average of 50% from each metric. Then we add them to the same logarithmic scale as our current PageRank formula.

  • MajesticBase = (Citation Flow + Trust Flow)/20
  • PageRankBase = PageRank
  • Base (July 29th): (0.1 * MajesticBase) + (0.9 * PageRankBase)
  • Base (September 23rd): (0.5 * MajesticBase) + (0.5 * PageRankBase)
  • Price for link = 2 ^ Base-1

Example calculations (after September 23rd):

  • PageRank: 3
  • Citation Flow: 25
  • Trust Flow: 44

Old price: 2^3-1 = 4 Link Credit

New Price:

2 ^((0.5 *((25+44)/20) ) + (0.5 * 3))-1
=> 2 ^((0.5 * 3.45 ) + (0.5 * 3))-1
=> 2 ^(1.725 + 1.5)-1
=> 2 ^(3.225)-1
=> 2 ^2.225
=> 4.68 Link Credit

The above calculation is for a standard link and will apply only to existing backlinks. As we no longer place standard links and are migrating to in-text links the price will most likely be twice the above calculation.

If you have any questions or comments please feel free to contact us at care@automaticbacklinks.com

Migration to in-text links has been cancelled

After reviewing the impact that in-text link migration would have on some accounts we have decided to abandon the forced migration to in-text links and instead let it happen naturally. Here is what we will do instead:

Standard links will no longer be placed (already in effect)

Standard (non in-text) links will no longer be placed by Automatic Backlinks. Campaigns that have no in-text links will essentially be “paused”. We will implement better alerts for our users so that they fully understand the consequence of this and will probably remind those users via email from time to time.

New in-text links may push out existing standard links

If an in-text link (that takes two link spots) can not be placed on a page because one of the link spots is filled by an old standard link, the standard link will be removed to make place for the in-text link. This means that over time, in-text links will replace standard links. This priority placement only happens if there is one of two link spots available on the page.

Standard links will be removed first, if Link Credit balance is negative

Automatic Backlinks always tries to keep your Link Credit balance in zero. If you have a positive balance, it will try to reduce it by finding new links for you. If you have a negative balance it will eventually remove some of your backlinks. The news here is that we will now remove standard links before removing any in-text links.

Summary

The summary of the situation is that we are not going to rock the boat too hard with a forced migration at the moment, but instead will allow the system to slowly convert to in-text links. Perhaps it will take years for this conversion, but so be it.

The users who would like to stay as much in control as possible will have to manually upgrade their links to in-text links or risk loosing them.

Migration of account to In-text links

We wrote back in October about the new in-text links and how we would roll then out shortly. The process has taken a lot longer than we expected but we are now ready to migrate all remaining accounts to the new link format.

Starting August 1st we will start migrating accounts on a rolling basis and we expect to be through all accounts by the end of September.

Negative Link Credit Balance
In-text links take up twice the link spots and cost twice as much Link Credit. As a result, some accounts will end up with a negative Link Credit balance after the migration.

These accounts will be notified several times (via email) before the actual migration so they have time to take action by either removing the backlinks they do not care so much about or by increasing their Link Credit balance in anticipation.

If after the migration your account is in minus, our system will start removing backlinks until your Link Credit balance is positive. As always the system will value older links higher and remove the newest backlinks first.

Why
We are migrating to in-text links for several reasons:

  • The text surrounding links can help make them have some context, which greatly increases the chance that search engines will consider it an “on topic” backlink
  • In-text backlinks appears much more natural to both search engines and people
  • Having fewer backlinks per page, makes each backlink better and also greatly reduces the risk of any search engine “discovering” the network

If you do not receive any email notifications from us then it means that your account is already converted or is not affected by this change.

If you have any questions or concerns about this migration please contact care@automaticbacklinks.com

Free Keyword Tracker on Automatic Backlinks

At Automatic Backlinks we know how important an accurate measurement of SEO is for all webmasters. There are a lot of key performance indicators (KPI) that need to be analyzed, but one of the most important is keyword position on Search Engine Results Pages (SERP). Our keyword tracker will make this task easier by tracking every single keyword in Automatic Backlinks that has a link associated with it. With Keyword Tracker all Automatic Backlinks users will be able to study the impact of backlink strategies on a sites performance on Google.com.

To check your keyword positions, you just need to click on “Link variations” or “Backlinks” in your campaign

Automatic Backlinks's keyword tracking tool

Link Variations will show aggregated data of all the keywords contained in a campaign

SERP Keyword tracking

Backlinks will show the position of every keyword associated to a backlink.

Automatic Backlinks's SERP tracking
If you want to check the progress of your keywords just click on the position number to see historic data in a line graph.

Keyword tracking graph

All sites now accept in-text links

All member sites now accept in-text links. This is all part of our full conversion to in-text links. We are continually monitoring the conversion to in-text links and when we reach a certain % uptake, we will flick the switch and all remaining standard links will be converted to in-text links (with no surrounding text) and will thus start costing/earning the double amount of Link Credit. For this reason we encourage all users to convert all their links to in-text links as quickly as possible to avoid any unnecessary fluctuations in links and Link Credit when in-text links becomes the standard.

in-text

 

We have now stopped the placing of normal links for both new and existing campaigns, in favour of in-text links. Again we would urge all members to convert their standard links to in-text as soon as possible in order to make the best use of link credit.

How to proceed

It is very important that, for each campaign, you have changed at least one of the standard links variations to an In-Text link variation.

Go to Options, Edit Link Variations and add leading and/or trailing text to a link variation.

Link-variation-edition

We recommend to use our Link Variation Builder to add multiple link variations at once.

These newly defined in-text link variations will only be used for new links. Existing links will remain unchanged. To change links already placed, click on View Backlinks and click on the orange button with an exclamation mark.

Existing-link-edition

 

If you need further help or information, please, don’t hesitate to contact us.

How to use the new Link Variation Builder

Automatic Backlinks’ brand new feature, Link Variation Builder relates to our new In-text links.It allows you to define a variety of leading and trailing textual content around the link.

First you may want to read the previous article about in-text links. In a nutshell: “An in-text link is a link that is surrounded by text before and/or after the actual clickable link”. Because of the added value of the in-text link the link credit cost of these new links is double that of the old link. So hosting sites owners will earn double for in-text links and owners having them placed in campaigns will pay double.

Adding an In-Text Link

From Options, select Edit, enter the leading text, the anchor text and a trailing text.  Then enter the url of your link. Save the changes.

In this way you create unique links which can be made to reflect the page linking to you with much bigger SEO value than the current links.

Using the Link Variation Builder

The power of this new tool is in the capability to quickly generate a great amount of unique link variations. By making it easy to enter different complementary options for all three areas (leading text, link and trailing text) you can build a huge variety of unique link variations resulting in the natural backlinks which search engines will reward.

Click on the Open link variation builder and lets start building your links using some very simple examples:

Leading text  We type: [Try|Test|Give a shot to|Play with]

Link text  We type: [Automatic Backlinks’|Autobacklinks’|AutomaticBacklinks’]

Trailing text  We type:  [new features.|brand new interface.|cool improvements]

Using our examples, you can see below how the link variation builder has created all possible combinations of in-text links:  

By entering the four options in the leading text combined with the three options in the links text, added to the 3 options in the trailing text, we build 36 (4*3*3=36)  Unique Link Variations.

That’s it!

We now have Link Variations with custom text around ready to be placed in a topic-relevant sites in your Automatic Backlinks campaign.

Don’t forget to activate in-text links in your sites to earn double LC when placing this awesome links!

Why are we abandoning Pagerank?

The dates below show updates conducted by Google over the last 6 years. As you can see, for more than 18 months Google has been publishing a general update of Pagerank only every three months and the last eight months have passed without any updates.

  • 4 February 2013

  • 7 November 2012

  • 2 August 2012

  • 2 May 2012

  • 7 February 2012

  • 7 November 2011

  • 1st Week August 2011

  • July 2011

  • June 2011

  • January 2011

  • April 2010

  • Dec 31, 2009

  • 30 October 2009

  • 27-28 May 2009

  • June 2009

  • 1-2 April 2009

  • 30-31 December 2008

  • 27 September 2008

  • 26 July 2008

  • 29 April 2008

  • 9 January 2008

  • 26 October 2007

  • 28 April 2007

There has been great speculations about what caused the delay but there isn’t an official reason for Google being behind schedule. It could be that the last major update of Pengüin algorithm affected the PageRank algorithm or even, as some people think, Google could be in the process of abandoning PageRank.

Whatever the reason, this makes PageRank an unreliable and unfair way of calculating the value of your links, so we have decided to use mozRank as our primary metric in calculating Link Credit. As you know, Mozrank is expressed to 2 decimal places so for simplicity we will strip the decimal value when recording the mozRank for a page. For example, a mozRank of 3.67 will be recorded as 3 for the purpose of link credit calculations.

At the moment, all link credit is still being calculated using PageRank, but about November 15th we will start the transition to using only mozRank. From that date the value of a link will be calculated based half on the PageRank and half on the mozRank of the page. We expect to complete the move from PageRank to mozRank on  December 1st when Link Credit will start being calculated solely by mozRank (rounded down).

Attention please!
Moving to Mozrank has been delayed. We will send a newsletter, show a message in your Automatic Backlinks’ dashboard, send a tweet and write a blog post here before making the changes. Thanks for your patience.