When building a site there is a lot to think about. There is the on-page design, concept, and content as well as the all of the off page work you may need to do. It can be completely overwhelming at times, however; if you focus on one thing at a time you can be more successful as you build natural links back to your site. By focusing on proper article marketing and guest posting you can give your site that boost that it really needs and absolutely earned.
Proper Article Marketing
With the advent of Google Penguin, article marketing has become a whole different ball game. You can no longer build your backlinks solely on article marketing directories. You will need to diversify and post content on various corners of the Internet to see proper effective results. Remember here that unique content is king so by posting different stories to different article
directories you can get a huge boost in your ranking with the new Google updates.
One of the best ways to promote your site or brand is to go ahead and guest post on a variety of websites. This method is surprisingly easy, and although it takes time, patience and work, it can be exceptionally beneficial to your webpage’s rankings. Guest posts are extremely useful to create buzz, traffic and natural links around your site.
All in All Google Penguin is all about links and link building. The more you build high quality, useful links, the better off you will be and the more likely you are to rank higher in Google Search. You will not have to stress about losing your positioning on Google if you build your site with the long term in mind. Sure, you can profit quickly from the short-term approaches but you are building your house on quicksand at that point.
I think you are right that the more you build high quality, useful links the better off you will be. The problem is that what is considered a high quality link seems to change. What is seen as ‘good’ SEO one day is seen as ‘bad’ the next.
Guest posting is considered good for now but I wonder if Google will deem it bad in a future update … maybe the Zebra update?
You are right, Allie, I’ve been hearing the rumors about a future update of Google in that direction. We’ll deal with this matter when it’s a proven fact, I guess.
Meanwhile, it seems like we have to keep focusing in a good penguin-proof backlink strategy.