In-text links are a new type of link on Automatic Backlinks that we will gradually be rolling out and eventually entirely switching to. The main reason for this is to improve the effect of each link and to reduce the risk of being detected by the Google web spam team.
What is an in-text link?
An in-text link is a link that is surrounded by text before and/or after the actual clickable link. Currently Automatic Backlinks only supports “bare” links with no peripheral text around it.
Consider for example a travel agent based in Bali. Currently they might have the following link variations:
Using in-text links they can create the following backlinks:
Company x can give you a perfect guided tour in bali
If you ever need an English tour guide in bali you should try our partner Company X
We recommend that you always use a bali tour guide to get the most out of your holiday
This added text gives the link context and also makes it look more natural on the site. We believe these kinds of links are better for everyone and will result in even better ranking improvements.
In-text links and link credit
We realise that these new in-text links will take up more room on each page so we are limiting each page to hold only two in-text links. To compensate for this we are going to price in-text links at twice the current amount of link credit. At the same time we have limited the number of links we allow each page to host to 4 standard links or 2 in-text links.
Phasing out standard links
We believe so much in the in-text link that we will eventually and gradually be phasing out the standard links that we currently offer. Here is how we plan to roll everything out (subject to change).
All site owners are limited to accepting up to 4 links per page. This will not affect any existing links already placed, but should over time reduce the links per page as links beyond the 4th will not be replaced when removed
All new sites added to the system will only be able to accept in-text links
All existing sites can opt-in to accept the new in-text links
In-text link campaigns can be created and placed on participating sites
All existing backlinks can be edited on a page by page basis
If a site accepts in-text links, only that type of link is placed
Around November 15th
All existing sites will automatically start accepting in-text links
All link credit amounts will start being calculated half by PageRank and half by MozRank
We will start accepting pages with PageRank 0 but will continue to require MozRank 1 or above
All pages with more than 4 standard links will be reduced to 4
Around December 1st
All remaining standard links are converted to in-text links (with no surrounding text) and will thus start costing/earning the double amount of Link Credit
All sites will be reduced to showing a maximum of two in-text links
All link credit amounts will start being calculated solely by MozRank (rounded down)
What will it mean for me?
The above changes will affect all users in the system. We are confident that the changes will be better for everyone in the long run but are also aware that all change can be worrying so we are trying to ease any worries by being as transparent as possible and by detailing what you can expect below.
The effects for links on your site
You will eventually have fewer links on your pages and may earn slightly less link credit.
You will earn more link credit per link
You have a much lower risk of getting any penalty or warning from Google
New pages from your site will probably be added. Google has not updated PageRank for 6 months which means no new pages has been added to the system. By relying solely on mozRank we can now add those new pages.
The effect on backlinks
The overall SEO effect of each of your backlinks will increase tremendously
You will have fewer but better backlinks
Each backlink will have text before and after it which will help give it context even on unrelated web sites
You will run a much lowered risk of getting punished by Google for unnatural link building