Category Archives: Tips and tricks
Building a Content Source of Truth (CSOT)
The digital content landscape has exploded in recent years, with organizations producing vast amounts of content across channels, departments, and platforms. This flourishing ecosystem comes with a significant downside — content chaos. Content reused incorrectly, outdated assets resurfacing, misaligned...
Backlog Hygiene: Kill, Combine, or Clarify
Product backlogs can easily become cluttered graveyards of forgotten ideas, overlapping user stories, and long-expired feature requests. Without regular maintenance, they tend to grow unwieldy, filled with items that no longer align with user needs, the product strategy, or...
Visual Hierarchy: Motion, Color, and Scale
When it comes to visual design—whether on a webpage, in an app, or on printed media—how information is prioritized and perceived is a crucial aspect of effective communication. This process is governed by what designers call visual hierarchy. It...
The Ethics of Synthetic Data in Case Studies
As artificial intelligence and machine learning continue gaining ground across industries and academia, synthetic data has emerged as a versatile and powerful resource. Particularly in research and case studies, synthetic data offers the ability to simulate real-world scenarios while...
From Sales Notes to SEO Briefs: Mining Insights
In today’s data-driven marketing environment, businesses have more raw information than ever before. Yet, despite access to enormous volumes of customer interactions, companies often fail to harness insights that are locked away in less-structured sources such as sales notes,...
AI Model Selection: Quality/Latency/Cost Triad
Choosing the right AI model isn’t easy. But it’s exciting! There are tons of powerful models out there—some are super accurate, some are lightning fast, and others won’t burn a hole in your wallet. But finding the one that...
Rewriting Legacy Pages Without Losing Rankings
Staring at that dusty old blog post from 2013? It’s long, clunky, and packed with outdated advice… but somehow, it still brings traffic. You want to rewrite it, tidy things up, and maybe even make it sparkle! But wait...
Quarterly Site Health Reviews: A Repeatable Agenda
Keeping your website healthy is like going to the doctor. You don’t wait until something breaks. You check in regularly. That’s why Quarterly Site Health Reviews are so useful. They help you catch problems early, stay organized, and keep...
Evaluating “Small Language Models” for On-Device AI
As artificial intelligence continues to evolve, developers, researchers, and product manufacturers are increasingly turning their attention to more compact and efficient models known as small language models. These lightweight versions of large language models are optimized for performance in...