Category Archives: Tips and tricks
From Sales Notes to SEO Briefs: Mining Insights
In today’s data-driven marketing environment, businesses have more raw information than ever before. Yet, despite access to enormous volumes of customer interactions, companies often fail to harness insights that are locked away in less-structured sources such as sales notes,...
AI Model Selection: Quality/Latency/Cost Triad
Choosing the right AI model isn’t easy. But it’s exciting! There are tons of powerful models out there—some are super accurate, some are lightning fast, and others won’t burn a hole in your wallet. But finding the one that...
Rewriting Legacy Pages Without Losing Rankings
Staring at that dusty old blog post from 2013? It’s long, clunky, and packed with outdated advice… but somehow, it still brings traffic. You want to rewrite it, tidy things up, and maybe even make it sparkle! But wait...
Quarterly Site Health Reviews: A Repeatable Agenda
Keeping your website healthy is like going to the doctor. You don’t wait until something breaks. You check in regularly. That’s why Quarterly Site Health Reviews are so useful. They help you catch problems early, stay organized, and keep...
Evaluating “Small Language Models” for On-Device AI
As artificial intelligence continues to evolve, developers, researchers, and product manufacturers are increasingly turning their attention to more compact and efficient models known as small language models. These lightweight versions of large language models are optimized for performance in...
Content Design for Help Centers That Deflect
When users encounter a problem with your product or service, their first instinct is increasingly to seek answers through your help center rather than calling or emailing support. A well-designed help center doesn’t just provide answers—it actively deflects support...
What to Put Above the Fold in 2025
Website visitors are impatient. In 2025, their attention spans are shorter than ever. If something doesn’t grab them in the first few seconds, they’re gone. *Poof!* That’s why what you put above the fold matters more than ever. So,...
Evaluating Vector Databases for Search Use Cases
In the era of massive unstructured data and intelligent search applications, traditional keyword-based databases are hitting their limits. That’s where vector databases enter the scene, enabling a new type of information retrieval based on contextual similarity instead of simple...
What Does a Database Analyst Do? Skills, Salary & Career Path
In today’s data-driven world, organizations depend heavily on data to make decisions, improve processes, and drive innovation. At the heart of this data-centric ecosystem is the Database Analyst—a professional who ensures that data is well-organized, accessible, and used effectively....