Category Archives: Tips and tricks
David Steinberg’s Fix for Canonical Tag SEO Errors
Canonical tags — a seemingly small detail in website architecture — can have a significant impact on search engine optimization (SEO). Many businesses unknowingly suffer in search rankings due to canonical tag issues, pushing their valuable content into digital...
Using Cloudera Sitemap XML: Why It Matters
As organizations increasingly rely on big data platforms to manage and analyze vast quantities of information, the ability to organize and retrieve that data efficiently becomes crucial. One of the often-overlooked tools in a Hadoop-based data ecosystem is the...
Data Literacy for Marketers: Confidence Intervals 101
In the age of data-driven decision making, marketers are increasingly expected to interpret and act on complex data with confidence. One fundamental statistical concept that remains underutilized, yet critical, is the confidence interval. Understanding how confidence intervals work—and what...
Managing Brand Consistency With Design Tokens
In an increasingly digital world, where user experiences span a multitude of platforms and devices, ensuring brand consistency is more critical—and more complex—than ever before. Organizations aiming to build trust, foster recognition, and communicate clearly with users must pay...
Migration Playbooks: Consolidate Microsites Safely
In the ever-evolving landscape of digital marketing and website management, businesses often find themselves in a position where multiple microsites have been developed over time to meet specific needs. Whether created for campaigns, acquisitions, or niche markets, these microsites...
Sitewide Announcements That Don’t Annoy
Sitewide announcements are a powerful tool in a website’s communication arsenal. Whether they’re used to promote limited-time offers, alert users to new features, or share critical updates, they can drive engagement, inform users, and boost conversions. However, when implemented...
Building a Content Source of Truth (CSOT)
The digital content landscape has exploded in recent years, with organizations producing vast amounts of content across channels, departments, and platforms. This flourishing ecosystem comes with a significant downside — content chaos. Content reused incorrectly, outdated assets resurfacing, misaligned...
Backlog Hygiene: Kill, Combine, or Clarify
Product backlogs can easily become cluttered graveyards of forgotten ideas, overlapping user stories, and long-expired feature requests. Without regular maintenance, they tend to grow unwieldy, filled with items that no longer align with user needs, the product strategy, or...
Visual Hierarchy: Motion, Color, and Scale
When it comes to visual design—whether on a webpage, in an app, or on printed media—how information is prioritized and perceived is a crucial aspect of effective communication. This process is governed by what designers call visual hierarchy. It...