Checking your Search Engine Result Position (SERP) is important as it allows you to track the success of your SEO efforts.

Knowing how your SEO efforts are doing enables you to change certain aspects of your strategy. Tools can help you with this and make it possible for you to check many different keywords on your domain. Below are 5 of the best SERP checkers.

SEO Centro – Free

http://www.seocentro.com/tools/search-engines/keyword-position.html

SEO Centro is a tool that I especially like due to the fact you don’t have to log in, it’s free and
you can even compare a keyword to a competitor’s website. SEO Centro is a SERP checker that
gives results for Google, Yahoo and Bing as well as the competing pages each search engine
has. One of the surprising adds ons of this tool is that it shows related keyword phrases that you
can rank for with other pages; this obviously helps when looking to capture extra traffic.

Google Webmaster – Free

http://www.google.com/webmasters/tools/

Google Webmaster tools have a tool inside that allows you to see the average position for all of
your keyword phrases. Any keyword phrase that is getting impressions but not clicks appears on
the table. This gives you the webmaster the opportunity to find keywords which are getting a lot
of traffic but you’re not ranking very well for. Used wisely you can use it to track your positions for
keywords bringing even the smallest of traffic.

Firefox Rank Checker – Free

http://tools.seobook.com/firefox/seo-for-firefox.html

The Firefox rank checker is freely available to download from SeoBook.com with use from
the Mozilla Firefox web browser. The great thing about this tool once downloaded is that it’s
extremely simple to use. You simply input your domain name and then add the keywords that you
desire to check. It gives your rank from Google, Yahoo and Bing. One extra feature that’s quite
impressive is the ability to save your keyword rankings and check them at a later date. This is
useful if you have a lot of keyword groups.

Rank Tracker – Free (Optional Upgrade)

http://www.link-assistant.com/rank-tracker/

Rank tracker is a great SERP checker and one that I use fairly often due to the accuracy and
options available. One of the main selling points of this software is the amount of different search
engines that are made available for you to check the rankings for. This is obviously important
if you have a presence in other countries and need to see how your keywords are doing on
different search engines. Once your keywords are put in you’re presented with a large screen and
plenty of data for you to analyse.

SEM Rush – Free (Optional Upgrade)

http://www.semrush.com/

SEM Rush is a reporting tool that allows you to see the different reports and rankings for various
keywords. It gives you data on the top 5 keywords bringing traffic to your website and what their
current rankings are. If you want to see all of the keywords traffic and their ranking you can
upgrade for $69.95 per month. The common competitors section also gives you an insight into
websites that are competing with you for your current keywords and how you stack up against
them.

Above you have 5 of the best SERP checkers out there. There are more tools out there but to
offer this amount of value and data for free these tools deserve to be mentioned. You can track
how well your keywords are performing and quickly adjust if some aren’t ranking how you want
them to.

You should edge on the side of caution if you are to use black hat SEO tools. Although they can
produce some pretty good results, Google doesn’t like what they do as they feel it’s ‘gaming the
system’. This can cause your web pages to suffer a rank drop thus causing your traffic to fall.
However, if they are used in moderation, some can be pretty useful for your website. Read below
to investigate the top 10 black hat SEO tools.

Xrumer

Xrumer is a tool which allows the owner to blast their own website with forum links targeting the
selected keywords. This is a way to increase the webmasters search engine rankings as Google
sees the new links coming to the website. This is possibly one of the most black hat tools out
there.
http://xrumerseo.com/

Scrapebox

Scrapebox is a black hat SEO tool which allows you to ‘scrape’ domains across the web and use
it for competitor analysis or link building acquisition. One of the things you can do with this tool is
actually post thousands of blog comments on your own blog to make yours look popular or even
post it on other websites to get more links.
http://www.scrapebox.com/

Traffic Booster Pro V3

Auto blogging is a black hat area that a few have used successfully while others have failed. The Traffic Booster Pro V3 is a tool which allows you to get content from many different sources (including different languages) and use it as an auto blogger. This means you can generate content quickly and easily.
http://trafficboosterprov3.com/

The Best Spinner

The Best Spinner allows you to spin your content so it won’t be deemed as duplicate and will thus appear in the SERPS. This is useful when you’re submitting to different article directories and are looking for different links back. There is no guarantee how long this tool will be functional due to the fact search engines are placing less and less importance on directories. On the other hand it may still be useful for other blogs that you wish to publish to.
http://thebestspinner.com/

SE Nuke

SE Nuke is a tool that has different black hat aspects inside. The first one includes a built in spinning engine which bypasses Google’s duplicate content filter, the second is one a tool which allows you to submit your video to the top 14 video websites. The third is instant social bookmarking and the final tool is RSS feed submission to the top 16 RSS aggregators.
http://www.senuke.com/

Sick Submitter

Sick Submitter allows webmasters to submit their websites automatically via forums, bookmarks, directories and RSS feeds. Due to this the tool uses many proxies and allows users to actually swap the ones they are using.
http://sickmarketing.com/

Tweet Attacks

Tweet Attacks is a black hat tool that allows users to tweet people who have spoken about your specific product. For example if they mentioned they want the new iPhone you could send a tweet including a link to your sales page. This can be done for thousands of people and you don’t even need followers.

http://tweetattacks.com/

Unique Article Wizard

Unique Article Wizard is a piece of software that is used a lot within the internet marketing community. This is because it submits all of your articles to thousands of directories providing your website with thousands of backlinks. Having this amount of backlinks is good if your website is established, but if it’s new then it’s best to take it slowly and make it submit at a lower rate. This is one of the most successful black hat tools there is.

http://www.uniquearticlewizard.com/

Bookmarking Demon

Bookmarking Demon allows the webmaster to create backlinks by utilizing the power of social bookmarking. Many webmasters have stated it can be pretty effective at gaining a few ranks but isn’t as effective when it comes to the top spots (of course this will depend on the competitiveness of the keyword).
http://bookmarkingdemon.com/

Market Samurai

Market Samurai could be considered black hat due to the fact it allows you to do so much. There aren’t too many shady tricks with this tool but it has excellent keyword research tools and also a fantastic SERP checker that enables you to keep track of your websites on a daily basis.
http://www.marketsamurai.com/

Google Keyword Tool

The Google Keyword tool was always going to be mentioned in this list and this is notably due to two main factors. The first factor is that since it’s owned by the largest search engine in the world most of the data is going to be extremely reliable. This means that all your results will be more likely to be correct and applicable to the specific search engine. The second factor is that it’s free and allows for even more scope if you have a Google Adwords account.

Wordtracker

Wordtracker is a great keyword research too that gives estimates into the amount of competition each phrase gets while also estimating the daily searches. There is a free version of this tool with limited scope. The full version is $69 per month or $379 annually, which is actually a small investment if you intent to use it often. The ability to mine data easily and have access to a large database is this tools strongest points.

Market Samurai

Market Samurai is a keyword research tool popular with internet marketers and it’s no wonder why. It has many different options which give you much scope when it comes to both inserting and choosing your keywords. When your vast list of keywords are presented you can sort them in many different fashions ranging from the amount found in the title, amount of searches or relative competitiveness. It’s possible to get a 30 day free trial but after that it’s a single payment of $149.

SEO Spyglass

Even though some webmasters may state SEO spyglass is mainly a backlink tool it does offer something with regards to keyword research as well. It gives a unique experience and gives you keyword suggestions for your site based on the anchor text and current backlinks that are pointing to it. You can get the SEO Spyglass Professional edition for $99.75.

Keyword Discovery

One of the great things about Keyword Discovery is that it compiles data from across all the different search engines and puts it in its database. One of the key benefits of this software is the ‘analyse’ function where you can view a percentage of searches that generated a click, this will give you great insight into the potential of a keyword. As with other packages you can get a free trial but afterwards the subscription fee is $199.95 per month.

Forums can give you a vast array of knowledge on specific topics, and that’s no different when it comes to SEO. Many knowledgeable people gather on the forums and share advice and many new discoveries are made by the members. The forums that will be mentioned in this post have a lot going for them with lively SEO discussions and much help and knowledge being passed.

In no particular order here are some of the best SEO forums.

V7N Forums

The V7N forums are a great spot for webmasters to learn SEO related things. It’s a forum for webmasters but its SEO section is one of the most helpful around. With many members being there for many years there’s plenty of rich advice to be given out freely. The SEO topic on this forum can have as much as 300 people viewing it at one time, so it could be worthwhile to check out.
http://www.v7n.com/forums/

SEO Chat Forums

When you want a SEO forum that has many different topics and categories then the SEO chat forums is where you should be heading. It has many different topics ranging from specific search engine tactics to what’s happening within the industry. One of the great things about the SEO chat forums is that it has many sticky threads that help webmasters such as ‘Google Crawling and Indexation 101’. This can be great for beginners looking to get information quickly.
http://forums.seochat.com/

Warrior Forum SEO Discussion

The Warrior Forum is known to be the hot spot for all things to do with marketing and that includes search engine optimization as well. New threads are created there daily and most of the threads have many replies. If you’re looking for an answer to a quick question you can be sure to get it from the Warrior Forum. Since the Warrior Forum is so old there are members there that are extremely experienced in SEO and give you some great gems of advice if you just get networking.
http://www.warriorforum.com/

SEO Forums.org

The SEO forums have a large user database that frequently interact there. Many of the threads have plenty of views and always have at least a couple of answers to the question. The most popular category is ‘On Site Optimization’ with questions such as ‘News page or blog to support website SEO?’ being asked. Looking into threads like these will answer your own questions or just simply give you ideas for your own discussion.
http://seoforums.org/

Digital Point Forums

The Digital Point Forum is one of the most popular webmaster forums on the internet. It has a large span of topics to help the webmaster and most categories usually have to do with Marketing or SEO. There are many experienced members here that can help with large aspects of SEO ranging from Search Engine Optimization to Link Development. One of the main benefits of being a Digital Point member is that helpful threads such as lists of directories or tools are often created.
http://forums.digitalpoint.com/

Here you have the top 5 SEO forums based on helpfulness, activity and scope of topics. Using these forums wisely can grant you to a whole new host of information on SEO. They can also be great on certain topics where you’re stuck or need an answer quickly. If you have any new suggestions for the list leave them below

Are you on top of your website’s rankings? Do you know which keywords are ranking well, and which need improvement? How well are you performing compared to your competitors?

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As the main support guy for Automatic Backlinks, I often get users asking me how to make the most out of their link campaigns. It’s certainly an important question, so I thought I’d share my thoughts on it for my first post. (more…)