Customer support is no longer what it used to be. The world is moving fast, and your business needs to keep up. Customers want quick, clear, and simple help—without waiting in long queues or reading pages of FAQs. That’s where ARS (Automated Response System) video tools come in.
Imagine this: instead of holding the line or typing endlessly in chats, your customers get helpful, friendly videos that walk them through common issues. Sounds nice, right? That’s because it is!
To help your business level up, we’ve picked the top 7 ARS video tools that will automate your support and wow your customers.
1. VideoAsk by Typeform
Why it’s cool: VideoAsk lets your team record personal video responses. That means your customers hear and see a real person—even when it’s automated! It feels human, friendly, and fun.
- Uses video forms to collect questions or feedback
- Auto-responses based on customer input
- Integrates easily with other tools like HubSpot and Zapier
Best for: Small businesses that want a personal touch in their customer service without draining time.
2. Zendesk with Loom Integration
Why it shines: Zendesk is already a favorite for customer service. Now, mix in Loom and you’ve got video magic! Use recorded screen shares and messages to answer tickets faster.
- Create explainers in minutes
- Paste video links directly into customer tickets
- Build a library of canned video replies
Best for: Tech support teams who need to show users how to click, scroll, and fix things visually.
3. SupportHero
Why it’s awesome: This app uses tutorials and knowledge base articles—plus short video “answers” to common questions. Customers click, watch, and fix things themselves.
- Auto-suggest videos as the customer types a question
- Track which videos solve the most problems
- No agent involved unless truly needed
Best for: Self-service lovers and SaaS platforms that want to reduce the number of incoming tickets.
4. Intercom with Video Bots
Why it’s powerful: Intercom is famous for its chat support. But did you know you can add video bots? These bots greet visitors, troubleshoot, and send video replies automatically.
- Record once, help thousands
- Fit videos into your custom chat flows
- Analyze bot performance to improve over time
Best for: Businesses looking to combine human flavor with smart automation on their websites.
5. Heyday by Hootsuite
Why it stands out: Heyday is an AI chatbot built for retailers. It turns FAQs into smart video suggestions, helping customers find what they need—fast!
- 24/7 video assistant for sites and social media
- Uses product videos, how-tos, and demos
- Fully AI-powered but feels personal
Best for: E-commerce stores that want to offer advice like a pro, without a big team.
6. Descript Overdub + Video Automation
Why it’s genius: Descript isn’t just for editing videos—it lets you clone your voice and create voiceovers without re-recording. Combine that with video templates for quick support videos.
- Auto-generate personalized videos using the same voice
- Edit text, and the audio + video updates too
- Reuse how-to content again and again
Best for: Content-savvy teams that want to automate FAQs with a branded voice and style.
7. Synthesia
Why it’s next-level: Synthesia lets you create fully AI-generated videos with avatars. Seriously! You write the script, pick an avatar, and boom—instant video.
- Choose from dozens of AI video presenters
- Multi-language support
- Great for onboarding, FAQs, user guides, and more
Best for: Businesses that want pro-looking videos in many languages without hiring actors or videographers.
Why Use ARS Video Tools?
Still wondering, “Do I really need this?” Let’s break it down:
- Save time: Fewer repetitive questions for your support team
- Happy customers: People love videos—they’re fast, clear, and friendly
- 24/7 support: Videos don’t sleep. They work while you do other things
- Boost your brand: Videos show your personality and build trust
Not to mention, people are 95% more likely to remember a message from a video than from text. That means fewer tickets and better experiences.
Tips for Using Video in Customer Support
Here are a few quick dos and don’ts to keep in mind:
- Do use friendly, clear language
- Do keep videos short and to the point (1-2 mins is great)
- Do add captions so people can watch without sound
- Don’t overload with too much info in one video
- Don’t forget to mention how to get further help
Wrapping Up
The future of customer support is visual, automatic, and smart. With ARS video tools, your business can solve problems faster and make customers feel heard—even when no one’s at a desk.
Try one or two tools from this list. Test, tweak, and watch as your support becomes smoother, faster, and a lot more fun for everyone.
Remember, in 2024 and beyond, a good support video can do the work of ten emails.
So, lights, camera, automation—let’s roll!