Archive for February, 2013

Key SEO Practices for Google Updates

When building a site there is a lot to think about. There is the on-page design, concept, and content as well as the all of the off page work you may need to do. It can be completely overwhelming at times, however; if you focus on one thing at a time you can be more successful as you build natural links back to your site. By focusing on proper article marketing and guest posting you can give your site that boost that it really needs and absolutely earned.

Proper Article Marketing

With the advent of Google Penguin, article marketing has become a whole different ball game. You can no longer build your backlinks solely on article marketing directories. You will need to diversify and post content on various corners of the Internet to see proper effective results. Remember here that unique content is king so by posting different stories to different article
directories you can get a huge boost in your ranking with the new Google updates.

Guest Posting

One of the best ways to promote your site or brand is to go ahead and guest post on a variety of websites. This method is surprisingly easy, and although it takes time, patience and work, it can be exceptionally beneficial to your webpage’s rankings. Guest posts are extremely useful to create buzz, traffic and natural links around your site.

All in All Google Penguin is all about links and link building. The more you build high quality, useful links, the better off you will be and the more likely you are to rank higher in Google Search. You will not have to stress about losing your positioning on Google if you build your site with the long term in mind. Sure, you can profit quickly from the short-term approaches but you are building your house on quicksand at that point.

The effects of Google’s “Panda” and “Penguin” updates for Automatic Backlinks (2/2)

Penguin is the nickname for the latest major update of Google’s algorithm and the one with the highest potential of affecting Automatic Backlinks users. The update aimed at rewarding sites with what they consider a natural link building strategy and punishing all others. Some webmasters have experienced pretty drastic drops in their search engine ranking while others have received boosts, but the sites in Automatic Backlinks networks seem to not really be affected. We believe that this is because we only allow quality links in our system. Here are a few tips on how not to get smacked over the head by a penguin.

Avoid link spamming

Some experiments suggest spamming links using the same keywords as anchor text might not improve your ranking. Others might suggest the opposite but if you feel like you want to prevent this, the solution is easy and harmless; add more link variations to your campaign. Some good ideas of variations would be: swapping the capital letters at the beginning of each word, switch the word order, insert additional words, use secondary keywords…

Add natural links

Not everyone in the internet is SEO savvy, so they are going to link to your site using anchors like “click here”, “nice site” or even “http://www.yoursite.com/index.php”. Including a fair amount of these (1 link per each 10 links with real keywords) will make your anchor text look natural to Google’s search engine. The more natural your links look in Google’s eyes the better off you will be.

As mentioned in our last article regarding making sites panda-proof; by avoiding link spamming and adding natural links you can begin to see improvements in your site. It is also important to mention that these methods work best in conjunction with automatic backlink building. It will not get your site banned and you will gain the exposure your site deserves.

The effects of Google’s “Panda” and “Penguin” updates for Automatic Backlinks (1/2)

During the last year, Google has made a few dramatic changes to their search algorithm. The first major update was called “Panda”. What is the Google panda update? Since Google implemented it its goal has been to analyze the contents of sites much more thoroughly than before. It works in this manner: it assigns a quality score to your whole site depending on how good your contents are and the user experience you offer to visitors. It’s a global mark that affects the rankings of all pages in your site in the same way.

It doesn’t matter if you boost your landing page using cutting edge technologies and add brilliant content, the score comes from the evaluation of every single page of your site. This means you may not improve ranks just by getting more inbound links. Panda affects people who build automatic backlinks. Even if you get 100 links to one of your pages, the odds are that your rankings will not improve if your site is not Panda-proof. We found one of the best approaches to what Google means with quality can be found in this blog post, but here is some valuable advice:

  • Article interlinking. By mentioning each article with the same topic, you are showing to Google that your site is genuinely talking about that subject and you are not just adding text full of keywords to your site.
  • Avoid long keywords and use topics. For example: don’t use as a title of an article “how to cook a chicken” to a recipe, it’s better to use “Roasted chicken with potatoes”. Still, you can talk about “how to cook a good roasted chicken” in your article. Those kind of keyword titles have been used for a long time but now, Google reduces your quality score of sites that abuse this old SEO practice.
  • Also make sure your site loads in 4 seconds or less for optimal search engine results. Google Panda likes sites that load fast.

Using Automatic Backlinks for your site is extremely important and can be very beneficial to boost your rankings. You just want to make sure that you are building links over time and have realistic expectations. Often when using a technique like link building, a site will enter into a “Google dance” where it may be back to page 0 one day and up to page 1 the next. The key here is to continue building links in a natural manner and to be patient.

Essentially Google Panda is an update that really changes the market for Search Engine Optimization. With this new update it can be seen that quality of a site matters more than ever now. Making your site SEO friendly in light of Google Panda has taken on a whole new meaning. You want to have plenty of interlinking on your site, you want proper keywords as well as proper placement of those keywords, but you still want to have a solid back link strategy that looks and feels natural.

A lot of low-quality search engine optimization companies cannot keep up with the demand Panda has caused, and to make sure your site is panda proof is critical if you want to see a return on your investment. Plenty of internet marketers have been greatly disappointed with the new update of Google Panda because, the new updates favor sites that are in it for the long haul and does not give preference to quickly built, low-quality sites. All in all if you follow the rules and build a high quality site you will be able to survive Google Panda with ease.