Ever looked at your awesome email newsletter and thought, “This would make a great video”? You’re not alone. Turning your newsletter into a video is easier than you think—especially with AI tools. In this guide, we’ll show you how to do it in a fun, simple way. Let’s bring your content to life!
Why Turn a Newsletter into a Video?
People love videos. They’re easy to watch, fun to share, and perfect for short attention spans. Your newsletter already has great content, so why not repurpose it?
More views. More engagement. Less work. Sounds good, right?
Step 1: Choose the Right Newsletter Content
Pick a newsletter that has a clear message. It could be:
- A product update
- A list of tips
- A how-to guide
- A news roundup
Think bite-sized. You’re not making a feature film—just a quick, catchy video.
Step 2: Get Your Script Ready
Don’t worry—you’ve already written it!
Take your newsletter and trim it down. Cut out any long sentences. Focus on what’s important.
Example:
Newsletter: “Our team is thrilled to announce the arrival of version 2.0, full of exciting new features and improvements.”
Video Script: “Version 2.0 is here! Packed with cool new features!”
Step 3: Choose an AI Video Tool
There are lots of tools out there. Here are some good ones:
- Lumen5 – Drag and drop. Super beginner-friendly.
- Pictory – Turns scripts into videos fast.
- Animoto – Great for marketing videos.
- InVideo – Lots of templates!
All of these use AI to help you choose visuals, sync audio, and more.
Step 4: Add Your Script to the Tool
This part is easy. Just paste your trimmed-down script into the app interface.
Then, the AI gets to work! It will:
- Select images or video clips that match your words
- Add text overlays
- Match music to the mood
You can tweak things if needed. But most of the heavy lifting is automatic!
Step 5: Add Voice (Optional)
You can record your own voice or let the AI do it.
Most video tools now have AI voices that sound surprisingly human.
Tip: Choose a voice style that matches your brand. Friendly? Professional? Energetic?
Step 6: Customize Your Style
Make sure the video looks like “you.”
Match your brand colors, logo, and style. Keep it consistent with your emails and website.
You can usually upload your own assets, like:
- Logos
- Custom fonts
- Background music
Step 7: Review and Export
Play your video. Does it match the message of your newsletter?
If yes, hit that export button!
You can usually download the video in HD and share it anywhere—YouTube, social, your site, or even back in your email.
Bonus Tips for Even More Magic ✨
- Keep it short: 1–2 minutes is perfect.
- Use captions: Many people watch videos on mute.
- Hook them early: Start with a bold headline or question.
Wrap-Up
Turning your newsletter into a video isn’t just smart—it’s fun. With AI tools, it’s also fast and easy.
Work once. Share twice.
Your email already told a great story. Now let your video do the same—with a little help from AI!
