Archive for October, 2013

How to use the new Link Variation Builder

Automatic Backlinks’ brand new feature, Link Variation Builder relates to our new In-text links.It allows you to define a variety of leading and trailing textual content around the link.

First you may want to read the previous article about in-text links. In a nutshell: “An in-text link is a link that is surrounded by text before and/or after the actual clickable link”. Because of the added value of the in-text link the link credit cost of these new links is double that of the old link. So hosting sites owners will earn double for in-text links and owners having them placed in campaigns will pay double.

Adding an In-Text Link

From Options, select Edit, enter the leading text, the anchor text and a trailing text.  Then enter the url of your link. Save the changes.

In this way you create unique links which can be made to reflect the page linking to you with much bigger SEO value than the current links.

Using the Link Variation Builder

The power of this new tool is in the capability to quickly generate a great amount of unique link variations. By making it easy to enter different complementary options for all three areas (leading text, link and trailing text) you can build a huge variety of unique link variations resulting in the natural backlinks which search engines will reward.

Click on the Open link variation builder and lets start building your links using some very simple examples:

Leading text  We type: [Try|Test|Give a shot to|Play with]

Link text  We type: [Automatic Backlinks’|Autobacklinks’|AutomaticBacklinks’]

Trailing text  We type:  [new features.|brand new interface.|cool improvements]

Using our examples, you can see below how the link variation builder has created all possible combinations of in-text links:  

By entering the four options in the leading text combined with the three options in the links text, added to the 3 options in the trailing text, we build 36 (4*3*3=36)  Unique Link Variations.

That’s it!

We now have Link Variations with custom text around ready to be placed in a topic-relevant sites in your Automatic Backlinks campaign.

Don’t forget to activate in-text links in your sites to earn double LC when placing this awesome links!

Why are we abandoning Pagerank?

The dates below show updates conducted by Google over the last 6 years. As you can see, for more than 18 months Google has been publishing a general update of Pagerank only every three months and the last eight months have passed without any updates.

  • 4 February 2013

  • 7 November 2012

  • 2 August 2012

  • 2 May 2012

  • 7 February 2012

  • 7 November 2011

  • 1st Week August 2011

  • July 2011

  • June 2011

  • January 2011

  • April 2010

  • Dec 31, 2009

  • 30 October 2009

  • 27-28 May 2009

  • June 2009

  • 1-2 April 2009

  • 30-31 December 2008

  • 27 September 2008

  • 26 July 2008

  • 29 April 2008

  • 9 January 2008

  • 26 October 2007

  • 28 April 2007

There has been great speculations about what caused the delay but there isn’t an official reason for Google being behind schedule. It could be that the last major update of Pengüin algorithm affected the PageRank algorithm or even, as some people think, Google could be in the process of abandoning PageRank.

Whatever the reason, this makes PageRank an unreliable and unfair way of calculating the value of your links, so we have decided to use mozRank as our primary metric in calculating Link Credit. As you know, Mozrank is expressed to 2 decimal places so for simplicity we will strip the decimal value when recording the mozRank for a page. For example, a mozRank of 3.67 will be recorded as 3 for the purpose of link credit calculations.

At the moment, all link credit is still being calculated using PageRank, but about November 15th we will start the transition to using only mozRank. From that date the value of a link will be calculated based half on the PageRank and half on the mozRank of the page. We expect to complete the move from PageRank to mozRank on  December 1st when Link Credit will start being calculated solely by mozRank (rounded down).

Attention please!
Moving to Mozrank has been delayed. We will send a newsletter, show a message in your Automatic Backlinks’ dashboard, send a tweet and write a blog post here before making the changes. Thanks for your patience.

In-text links on Automatic Backlinks

In-text links are a new type of link on Automatic Backlinks that we will gradually be rolling out and eventually entirely switching to. The main reason for this is to improve the effect of each link and to reduce the risk of being detected by the Google web spam team.

What is an in-text link?

An in-text link is a link that is surrounded by text before and/or after the actual clickable link. Currently Automatic Backlinks only supports “bare” links with no peripheral text around it.

Example

Consider for example a travel agent based in Bali. Currently they might have the following link variations:

Using in-text links they can create the following backlinks:

This added text gives the link context and also makes it look more natural on the site. We believe these kinds of links are better for everyone and will result in even better ranking improvements.

In-text links and link credit

We realise that these new in-text links will take up more room on each page so we are limiting each page to hold only two in-text links. To compensate for this we are going to price in-text links at twice the current amount of link credit. At the same time we have limited the number of links we allow each page to host to 4 standard links or 2 in-text links.

Phasing out standard links

We believe so much in the in-text link that we will eventually and gradually be phasing out the standard links that we currently offer. Here is how we plan to roll everything out (subject to change).

Today

  • All site owners are limited to accepting up to 4 links per page. This will not affect any existing links already placed, but should over time reduce the links per page as links beyond the 4th will not be replaced when removed

  • All new sites added to the system will only be able to accept in-text links

  • All existing sites can opt-in to accept the new in-text links

  • In-text link campaigns can be created and placed on participating sites

  • All existing backlinks can be edited on a page by page basis

  • If a site accepts in-text links, only that type of link is placed

Around November 15th

  • All existing sites will automatically start accepting in-text links

  • All link credit amounts will start being calculated half by PageRank and half by MozRank

  • We will start accepting pages with PageRank 0 but will continue to require MozRank 1 or above

  • All pages with more than 4 standard links will be reduced to 4

Around December 1st

  • All remaining standard links are converted to in-text links (with no surrounding text) and will thus start costing/earning the double amount of Link Credit

  • All sites will be reduced to showing a maximum of two in-text links

  • All link credit amounts will start being calculated solely by MozRank (rounded down)

What will it mean for me?

The above changes will affect all users in the system. We are confident that the changes will be better for everyone in the long run but are also aware that all change can be worrying so we are trying to ease any worries by being as transparent as possible and by detailing what you can expect below.

The effects for links on your site

  • You will eventually have fewer links on your pages and may earn slightly less link credit.

  • You will earn more link credit per link

  • You have a much lower risk of getting any penalty or warning from Google

  • New pages from your site will probably be added. Google has not updated PageRank for 6 months which means no new pages has been added to the system. By relying solely on mozRank we can now add those new pages.

The effect on backlinks

  • The overall SEO effect of each of your backlinks will increase tremendously

  • You will have fewer but better backlinks

  • Each backlink will have text before and after it which will help give it context even on unrelated web sites

  • You will run a much lowered risk of getting punished by Google for unnatural link building