Archive for December, 2011

The Best 5 Keyword Research Tools

Proper keyword research can mean the difference between success and failure, especially when it comes down to niche websites. With proper keyword research you can be put ahead of your competition without them even realising. The main priority for many webmasters is to find keywords which are low in competition but have many searches. This leads to a keyword having a high return on investment potential. However, this can only be done with the right software which gives accurate results and plenty of data. Below are some of the best 5 keyword research tools available.

Google Keyword Tool

The Google Keyword tool was always going to be mentioned in this list and this is notably due to two main factors. The first factor is that since it’s owned by the largest search engine in the world most of the data is going to be extremely reliable. This means that all your results will be more likely to be correct and applicable to the specific search engine. The second factor is that it’s free and allows for even more scope if you have a Google Adwords account.

Wordtracker

Wordtracker is a great keyword research too that gives estimates into the amount of competition each phrase gets while also estimating the daily searches. There is a free version of this tool with limited scope. The full version is $69 per month or $379 annually, which is actually a small investment if you intent to use it often. The ability to mine data easily and have access to a large database is this tools strongest points.

Market Samurai

Market Samurai is a keyword research tool popular with internet marketers and it’s no wonder why. It has many different options which give you much scope when it comes to both inserting and choosing your keywords. When your vast list of keywords are presented you can sort them in many different fashions ranging from the amount found in the title, amount of searches or relative competitiveness. It’s possible to get a 30 day free trial but after that it’s a single payment of $149.

SEO Spyglass

Even though some webmasters may state SEO spyglass is mainly a backlink tool it does offer something with regards to keyword research as well. It gives a unique experience and gives you keyword suggestions for your site based on the anchor text and current backlinks that are pointing to it. You can get the SEO Spyglass Professional edition for $99.75.

Keyword Discovery

One of the great things about Keyword Discovery is that it compiles data from across all the different search engines and puts it in its database. One of the key benefits of this software is the ‘analyse’ function where you can view a percentage of searches that generated a click, this will give you great insight into the potential of a keyword. As with other packages you can get a free trial but afterwards the subscription fee is $199.95 per month.

So there you have it, the 5 best keyword research tools that are currently available. Using these wisely will give you power you’ve never seen before with your business. These tools ultimately give you a clue into the potential profitability of certain keywords and ideas for websites and content. Always make sure you focus on your keyword research beforehand or it could come back to haunt you.