Best Free Keyword Tools of 2020

Proper keyword research can mean the difference between success and failure, especially when it comes down to niche websites. Even by using free keyword tools, you can conduct proper keyword research which can put you ahead of your competition without them even realizing. The main priority for many webmasters is to find keywords that are low in competition but have many searches. This leads to a keyword having a high return on investment potential. However, this can only be done with the right software which gives accurate results and plenty of data.

Below you can find the 5 favourite keyword research tools of the team of Automatic Backlinks. Some of the keyword tools in this list are free keyword tools, others have a free trial and need to be paid for afterwards.

Free Keyword Tool #1: Google Trends

Google Trends, was always going to be mentioned in this list and this is notably due to two main factors. The first factor is that since it’s owned by the largest search engine in the world most of the data is going to be extremely reliable. It will help you see the relative popularity of keywords, provide valuable data on regional variations, and is a great source for evaluating seasonality and trends in changes with search engine volume for specific keywords over time.

Free Keyword Tool #2: Soovle

Soovle is a tool that scrapes suggested keywords from varied sources in a very simple single view. Soovle provides you with recommended keyword ideas from all major search engine providers such as Google, YouTube, Bing, Yahoo, Amazon, and more. We find this a very useful tool for both keyword suggestions as for inspiration on creating new content types. The best thing is that it’s completely free.

Free Keyword Tool #3: Wordtracker

Wordtracker is a great keyword research tool that gives estimates into the amount of competition each phrase gets while also estimating the daily searches. There is a free version of this tool with limited scope. The full version is $69 per month, which is actually a small investment if you intend to use it often. The ability to mine data easily and have access to a large database is this tool’s strongest point.

Free Keyword Tool #4: SEO Spyglass

Even though some webmasters may state SEO spyglass is mainly a backlink tool it does offer something with regards to keyword research as well. It gives a unique experience and gives you keyword suggestions for your site based on the anchor text and current backlinks that are pointing to it. SEO Spyglass has both a free version and a paid version of the keyword tool. You can get the SEO Spyglass Professional edition for €299/year, but the free version should be enough to get started.

Free Keyword Tool #5: Keyword Discovery

One of the great things about Keyword Discovery is that it compiles data from across all the different search engines and puts it in its database. One of the key benefits of this software is the ‘analyze’ function where you can view a percentage of searches that generated a click, this will give you great insight into the potential of a keyword. Keyword Discovery has both a free-forever and a paid, professional version. As with other packages you can get a free trial for the professional version, once the trial is over the subscription fee is $49.95/month or $499.95/year.

So there you have it, the 5 best keyword research tools that are currently available. Using these wisely will give you the power you’ve never seen before with your business. These tools ultimately give you a clue into the potential profitability of certain keywords and ideas for websites and content. Always make sure you focus on your keyword research beforehand or it could come back to haunt you.